AgroAdvance is built on the combination of diverse capabilities and experiences which, shared under a common vision, provide it with an unrivaled strategic position in the agricultural inputs market. Our agronomic expertise and deep understanding of farming production, paired with our capacity for innovation and agrochemical development, as well as a high-potential commercial network, give us a clear competitive edge: the ability to deliver solutions to specific challenges through innovative and effective products—delivered rapidly to growers while ensuring both economic and environmental sustainability.
JAVIER AZNAREZ JASO
CEO – Co-Founder
Agricultural Engineer (Universidad de la República, Uruguay) with an MBA from Universidad de Montevideo. Born in Uruguay and living in Argentina for over 20 years, he has worked as a business consultant and investment advisor since 1995. He has developed his own ventures as well as projects for third parties, holding executive and management positions across various companies: a phytosanitary formulation firm, an agricultural services company, and an agricultural investment advisory firm. Additionally, he engaged in farming operations by developing a productive venture in Uruguay, and served as a lecturer in the Business Administration degree program at UM..
RUBEN WÖHR
Research & Development (R&D) Director – Co Fundador
Chemical Technician. Born in Esperanza, Santa Fe, and entrepreneur across multiple companies. In 2002, he founded Wohr Química SRL and has since developed products for various sectors and industries. He served as President of CICAE (Center for Industry and Commerce of Esperanza and Region) for two terms, where he founded the Entrepreneurs Program. He is also the former President of the Esperanza Industrial Park. Currently, he serves as an advisory member of CIFA (Environmental Research and Training Center).
GUADALUPE TEN CUSI
COO
Agricultural Engineer, agricultural journalist, and specialist in Agricultural Management. She is currently pursuing an Executive MBA at Universidad Austral. Throughout her career, she has worked across technical, commercial, and communication roles within the agribusiness sector. At AgroAdvance, she leads new business development, strategic partnerships, and the coordination of the technical, commercial, and marketing teams. Her work focuses on identifying opportunities, connecting key stakeholders, and building relationships that drive the company's growth and market positioning. She also represents AgroAdvance before institutions, companies, and industry leaders, driving strategic agreements and projects.
GERÓNIMO DEL BARCO
CTO
Agricultural Engineer, Specialist in Crop Protection. Born in Córdoba, he serves as Production Manager at Grupo La Tobiana. He has been a member of CREA Carnerillo since 2019, where he also served as President during the 2023–2024 term. He worked as a Technical Sales Advisor for a phytosanitary company until 2019, the year he joined the AgroAdvance network at its founding. He has made significant technical contributions to the development and testing of new products, as well as to the company's overall growth. In 2023, he stepped into the role of Technical Manager, and currently serves as the company's CTO, leading product development and technical communication and support. He is also a Lecturer in the Rural Administration Department for the Agronomy degree program at Universidad Católica de Córdoba.
ARIEL CHESA
Production Director (PD) – Co-Founder
Studied Economic Sciences at Universidad Católica de Santa Fe. Born in Esperanza, he serves as Commercial Manager at Wohr Química SRL. Former General Manager at a family-owned meat processing business. Since 2015, he has been part of Wohr Química, where he oversees all business units. He was the founder and President for 2 years of the Chamber of Food, Chemical, and Related Industry Manufacturers (CIAQA).
MATIAS LÓPEZ MARTÍN
Business Development & Strategic Consultant
Agr. Eng. MBA, specializing in agricultural finance (IFF & Middlesex University, London).
With more than 12 years of experience in multinational companies within the agricultural sector, he has led B2B business development, strategic marketing, and global commercial positioning. He has also managed the opening of new markets and the expansion of distribution networks across Latin America, Africa, and the Middle East, delivering sustainable and innovative agricultural technologies.
At AgroAdvance, he drives business growth and advises on corporate strategy, connecting vision with operational execution. His work focuses on structuring projects around technical and financial viability, as well as coordinating multidisciplinary teams to accelerate product launches and maximize profitability.
Mission
Supporting growers in the field by providing knowledge, technological innovation, and development through reliable products that make their production more efficient while protecting the environment.
Vision
To be leaders in the development and innovation of phytosanitary solutions, bringing sustainability and efficiency to agricultural processes.
Values
Social & environmental responsability.
Creating value through innovation in our products.
Commercial honesty.
Commitment and respect towards our clients, suppliers, and collaborators.
Pursuit of self-improvement on all levels.
